Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Specialist Retailers
Leisure, Sports & Entertainment
Return to: RBR Home | Specialist Retailers | Leisure, Sports & Entertainment

Adidas joins Zalando’s fashion platform to offer same-day, free deliveries in Germany

Published 10 June 2016

Adidas has partnered with Germany based online fashion retailer Zalando to offer same-day, free deliveries from one of its sports stores for customers.

adidas

The collaboration is intended to improve the delivery speed and product availability.

Zalando said that the collaboration will contribute to its vision of an integrated commerce to meet the needs of online and mobile savvy customers.
Adidas is the first international brand partner to join Zalando's fashion platform with local stock at Berlin Tauentzienstraße.

Customers in Berlin can use Zalando's app ZipCart to shop items, which will be later delivered from the store same day between 7 and 9pm. This is subject to placing order by the user until 3pm.

Designed to offer same-day delivery service for products in Berlin from Zalando, the ZipCart will now be integrated with Adidas store or Bodycheck, as part of the collaboration.

Zalando co-founder and CEO David Schneider said: "The new Integrated Commerce pilot with Adidas is an important step for us.

"Today's customers are online, however, most of the fashion items are still located in local stores.

"We want to give customers the access to any fashion item anywhere and enable local stores to engage with digital customers in a new way."

Upon successful pilot, Zalandos, which sells 1,500 fashion brands from warehouse, aims to establish a network of brands and stores all over Europe for its customers.

Adidas Digital Brand Commerce senior vice-president Harm Ohlmeyer said: "This pilot with Zalando marks another important milestone in the digitalization of the Adidas Group.

"Our consumers want the latest and newest product - and they want it now. Shipping products directly from our adidas stores addresses this need for speed.

"We are very excited about our pilot with Zalando in Berlin and look forward to implementing learnings in other areas of our business."


Image: Adidas will be the first international brand partner to join Zalando's fashion platform. Photo: courtesy of Zalando.