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Amazon reportedly planning to open 400 offline bookstores in US

RBR Staff Writer Published 04 February 2016

Online retailer Amazon is believed to be planning to open around 400 bricks-and-mortar bookstores across the US.

amazon bookstore

This was revealed by mall operator General Growth Properties CEO Sandeep Mathrani when asked about mall traffic.

Mathrani was quoted by The Wall Street Journal as saying: "You've got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400."

It is not know how Mathrani got the store figure, but he could have got this information from the online retailer's real estate executives.

Amazon opened its first physical bookstore in Seattle in November.

This store, which is located in an outdoor mall, sells books and Amazon Kindle and Fire services.

Amazon gathers information from its website to select popular books to be stocked in the store .

Currently, the Seattle store features around 5,000 titles while its website stocks millions of books.

Books sold at the Seattle store carry the same price as those available online.

At the time of the bookstore launch in Seattle, the Amazon Books vice president Jennifer Cast had stated on the company's website: "The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators' assessments. These are fantastic books! Most have been rated 4 stars or above, and many are award winners."

Over the last few years, the online retailer has been exploring ways to seize market share across different segments and the plan to open bookstores across the US is believed to be a part of this strategy.


Image: Amazon had opened its first bookstore in Seattle last November. Photo: Courtesy of SounderBruce from Seattle, United States/Wikipedia.