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Dick's Sporting Goods to launch relocated store in Michigan, US

Published 29 June 2016

Dick's Sporting Goods (DKS), the US based full-line omni-channel sporting goods retailer, will be opening its relocated store on 9 July in Sterling Heights, Michigan, US.

DICK'S two-day Grand Re-Opening celebration will run through Sunday, July 10. The store will open at 9:00 a.m. Saturday and 10:00 a.m. Sunday.

The store was originally located in Utica, MI at North Pointe Center. Enhancements to the new location will include expanded Brand Shops, a Women's Studio Apparel Department, a Soccer Shop, Lacrosse Shop and Baseball Shop. The store will also be one of the first to include a new and improved footwear section designed to offer a broad selection of sports performance and casual footwear.

Other enhancements such as wider aisles and clearly identifiable destinations for the brands shops will greatly improve customers' ability to navigate the store and provide an improved checkout experience.

"We continue to strive to bring the highest quality products and services to the communities that we are part of," said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "The opening of our newest DICK'S Sporting Goods in Sterling Heights will enable us to serve athletes, sports fans and outdoor enthusiasts in the community at an even higher level."

On Saturday, the first 100 people in line will receive a free Reebok Play Dry® T-Shirt. Sunday giveaways include a free DICK'S Stadium Bag for the first 100 people in line. Adults who are in line at 8:45 a.m. Saturday and 9:45 a.m. on Sunday will also get a chance to open the DICK'S Sporting Goods Gift Locker.*

LIKE DICK'S Sporting Goods on Facebook at facebook.com/dickssportinggoods to learn about more local activations, special events and brand activations.

*NO PURCHASE NECESSARY. Purchase does not improve chance of winning. VOID WHERE PROHIBITED. Limit one t-shirt, stadium bag and/or Gift Locker combination per person/day/drawing. Must be 18+ for Gift Locker promotions. See store for details and odds of winning.

Source: Company Press Release